One of the primary motivations behind YUNOMI is the possibility that the entire Japanese tea industry is disappearing. Because 97% of Japanese tea produced stays in Japan, the decreasing consumption of tea in Japan is a huge problem. By increasing the number of farms, factories, and shops selling to people outside of Japan, we hope to expand the overall market.
BUT, in the long term, a very real aging population problem looms over the industry. Take a look at the below statistics for Kyoto Prefecture. 83.36% of tea farms in the region are farmed by farmers of 50 to 80+ years of age!
SOURCE: Kyoto Prefecture tea productions statistics
This source contains quite a bit of other info…please leave a comment if you have questions.